Mittelstand  /

Seize opportunities, gain a competitive edge

Seize opportunities

Gain a competitive edge / The strengths of the German Mittelstand lie in the quick delivery of high-quality products and individual solutions for its customers. However: given the increase in the complexity of products and growing competition it is becoming harder for companies to achieve satisfactory returns.

Seize opportunities

Effective marketing / Which markets are attractive for your business today and in the future? Who are the “right” customers? How can you fulfill their requirements? What “story” does your business tell? Companies that know their sales markets, their target customers and their requirements in detail and that clearly communicate the benefits of their products to customers have the key competitive edge.

VEITENGRUBER offers you /

Target-oriented market research and the development of forecasting models to identify target segments /Interactive workshops to assess your company’s positioning, customer segmentation and identification of “valuable” customers / Support in identifying the relevant customer benefit dimensions / Professional advice on how to create functional packages to add real benefits for the customer / Competent support with how to phrase your persuasive “value story”.

Targeted marketing /

Improve your market knowledge / Together we will develop a definition of your sales market that is shared across your company. And our approach is practical throughout: we will gather and analyze only information that is really relevant to you as a basis for your decision-making.

Using and distributing resources in a better way /
Which market segments are relevant to you? How is your business positioned in comparison to other relevant competitors? What are your potentials? We will identify those market segments that offer the best chances of success for your business.

Targeted marketing /

Increase your sales efficiency / Should every inquiry be dealt with in the same way?
A target-oriented way of using the market means a departure from the scattergun approach to marketing.
Together, we will define criteria which allow you to assess the value of your customers – and the consistent application of this approach to customer segmentation will support rather than hinder the daily activities of your sales team.

Customer value-based sales /

Increase your hit rate / We will identify the criteria on which your customers base their purchase decision. We will demonstrate how your company is perceived among its competitors. On the basis of these criteria we will define basic functions and options together, which offer real added value for the customer. We will develop a coherent and convincing selling proposition.

Reduce price competition / We know: setting prices based on customer value increases revenue. However, the achievement of higher margins also requires consistent price enforcement. A custom-made training program will support you in this goal!